Irina Barol Photography

Meta Account Map & Audit — March 10, 2026

Healthy
Blocked / Dead
Needs Fix
Inactive
Empty / New
6
Blockers
$872
Lifetime Spend
3
Ad Accounts
Ad Accounts
💰
Personal Ad Account
$872 lifetime · 13 campaigns
Healthy ▶
Account IDact_1038643473912087
PortfolioPersonal (none)
Pixel400608005726417 ✅
Campaigns13 (all off/draft)
Top ObjectiveMessaging Conversations
Best CampaignFall Minis — 68 results, $2.53/ea
Use ForWedding + City Hall ads
🆕
Sweet Nest Ad Account
$0 lifetime · 0 campaigns
Empty ▶
Account IDact_3505925529555617
PortfolioBay Area Family Photographer
Pixel❌ NONE — needs setup
Use ForNewborn + Family ads
💀
Restricted Ad Account
$0 lifetime · DISABLED
Dead ▶
Account IDact_1575994512622656
PortfolioPersonal (none)
StatusRestricted — pending closure
ReasonDisabled for Advertising Policy violation
Campaigns6 (4 from 2018-2019, 2 drafts)
ReactivationEligible but NOT recommended
ActionIgnore — use other accounts
Websites & Tracking
🌐
irinabarol.com
Tracked ▶
PlatformPixieset (custom domain)
Pixel400608005726417 ✅ Active
PageView91 events / 28d
Contact1 event — stale (17d ago)
GA4G-1CH0GPCL5P ✅
Diagnostic⚠️ Domain verification needed
🌐
sweetnest.mypixieset.com
No Tracking ▶
PlatformPixieset (subdomain)
Pixel❌ Empty pixel ID in code
GA4❌ None
Meta Desc⚠️ Empty
OG Image❌ Missing
🌐
sfcityhallphotography.myp...
No Tracking ▶
PlatformPixieset (subdomain)
Pixel❌ Empty pixel ID in code
GA4❌ None
Contact Form⚠️ Only 3 fields
Instagram Accounts
📸
@irinabarol
45,600 followers · Personal
Personal ▶
PortfolioIrina B.♡
ValueLargest audience — lookalike source
📸
@sfcityhallphoto
5,645 followers · City Hall
No Portfolio ▶
Portfolio⚠️ NOT connected to any
IssueBLOCKER — can't run City Hall ads
📸
@irinabphoto
1,987 followers · Wedding
Fix Bio ▶
PortfolioBay Area Photographer
IssueBLOCKER — bio says "Not taking clients Jan-Mar 2026"
Bio LinkLinktree (adds friction)
📸
@sweetnest.photography
1,208 followers · Newborn
OK ▶
PortfolioBay Area Family Photographer
StatusClean — ready for ads
Personal
Portfolio
Ad Account
IG Account
FB Page
Pixel
Website
Broken / Dead
Tap a node for details · Drag to pan · Pinch or buttons to zoom
Business Portfolios (6)
🏢
Bay Area Photographer
Wedding brand · No ad account
Issues ▶
Business ID111032913312008
VerifiedNo
Ad AccountsNONE
Assets
FB Page: Irina Barol Photography (105997594203356)
IG: @irinabphoto (1784140902299927)
Pixel: 900898812939692 (dead)
Pixel: 387682016947590 (dead)
Pixel: 194686357014764 "donotuse" (dead)
🏢
Bay Area Family Photographer
Newborn brand · Has ad account
No Pixel ▶
Business ID1030303331496774
VerifiedNo
Ad Accountact_3505925529555617 (Sweet Nest)
Assets
FB Page: Irina Barol Photography (113226420160753) — ⚠️ same name as Portfolio 1
IG: @sweetnest.photography (17841468140310014)
Pixels: NONE — needs setup
🏢
Irina
Personal · @bri.irina
Personal ▶
Business ID174728409924149
CreatedFeb 1, 2018
Assets
FB Page: Irina California (376136305587988)
IG: @bri.irina (5,600 followers)
🏢
Irina B.♡
Personal · @irinabarol (45.6K)
Personal ▶
Business ID402949403541109
CreatedJun 16, 2018
Assets
FB Page: Irina Barol (106885250813154)
IG: @irinabarol (45,600 followers) — LARGEST account
🏢
Barney
Ignore ▶
Business ID547277195849516
CreatedDec 5, 2019
AssetsIG: @barneybarol (family)
🏢
Irene
Ignore ▶
Business ID1901824196554736
CreatedMar 14, 2018
AssetsIG: @irene_usa (family)
Ad Account #1 — Personal (Healthy)
✅ Use this account for Wedding + City Hall campaigns. $872 lifetime spend, no policy issues, active pixel.
act_1038643473912087
$872 ▶
Account QualityNo ads rejected
Total Campaigns13
Active Campaigns0 (all off/draft)
Campaign History (by spend)
Fall Mini Sessions Campaign$172 · 68 results
Free Eng Shoot 05/2024$154 · 34 results
[08/13] Promoting IG$140 · 27 results
SF City Hall Ad$130 · 9 results
[10/30] Promoting IG$100 · 14 results
Free Engagement 11/2023$89 · multi conv
London ads$54 · —
Fall & Holiday Minis$34 · 7 results
5 draft campaigns$0
Performance Insights
Best cost/result: Fall Minis — $2.53/message
Worst cost/result: SF City Hall — $14.46/message
Primary objective: Messaging Conversations (IG DMs)
Ad Account #2 — Sweet Nest (Empty)
⚠️ Ready for Newborn + Family campaigns but needs a pixel connected first.
act_3505925529555617
$0 ▶
PortfolioBay Area Family Photographer
Campaigns0 ever created
PixelNONE — create + connect
Account QualityNo issues
Ad Account #3 — Restricted (Dead)
🚫 Disabled for Advertising Policy violation. Pending closure. Eligible for reactivation but not worth it — use the other two accounts instead.
act_1575994512622656
Restricted ▶
PortfolioPersonal (none)
Lifetime Spend$0.00
StatusRestricted — Business Account closed
ReasonAdvertising Policy violation
Meta AI SaysPending closure, eligible for reactivation, no specific issue signals
Dead Campaigns
Instagram Post: Beautiful City Hall$0 · Dec 2019
Instagram Post: I am absolutely in love...$0 · Nov 2019
Instagram Post: Beautiful @radchenkolily...$0 · Aug 2019
Instagram Post: Couldn't be happier...$0 · May 2018
+ 2 draft campaigns (never ran)$0
Active Pixel
📊
400608005726417
irinabarol.com
Active ▶
Connected Toact_1038643473912087 (Personal)
ConnectionBrowser (client-side)
Events (Last 28 Days)
PageView 91 events · last 5h ago
Contact 1 event · last 17d ago
⚠️ Diagnostic: "Confirm domain that belong to you" — irinabarol.com needs to be added to pixel allowlist. Detected Mar 10, 2026.
⚠️ No Lead, ViewContent, or custom conversion events configured. Only PageView + stale Contact event fire.
Dead Pixels (3)
📊
900898812939692
Dead ▶
PortfolioBay Area Photographer
StatusNo data connected
📊
387682016947590
Dead ▶
PortfolioBay Area Photographer
StatusNo data connected
📊
194686357014764 "donotuse"
Dead ▶
PortfolioBay Area Photographer
StatusNo data connected
Missing Pixels
🚫 sweetnest.mypixieset.com — fbq code loads but pixel ID is empty string. Create a new pixel in Bay Area Family Photographer portfolio and paste the ID into Pixieset settings.
🚫 sfcityhallphotography.mypixieset.com — same issue. Empty pixel ID in code. Needs a working pixel to track City Hall ad conversions.
🔴 Blockers — Fix Before Ads Launch
1 @irinabphoto bio says "Not taking new clients Jan-March 2026" — Paying for traffic while bio says go away = burning money. Remove immediately.
2 @sfcityhallphoto not in any portfolio — Can't run City Hall ads until this IG account is added to a business portfolio with an ad account.
3 Empty pixel IDs on Pixieset sites — sweetnest.mypixieset.com and sfcityhallphotography.mypixieset.com have fbq code but the pixel ID field is blank. Zero tracking fires.
4 No thank-you pages on any site — All 3 sites return 404 for /thank-you/. Needed for conversion tracking.
5 No conversion events fire anywhere — Only PageView fires on irinabarol.com. No Lead, Contact, or custom events on any site.
6 Bay Area Family Photographer has no pixel — Ad account act_3505925529555617 exists but no pixel is connected. Can't track newborn/family ad performance.
🟡 High Priority — Should Fix
7 Domain verification needed — irinabarol.com must be added to pixel allowlist (Events Manager diagnostic).
8 Two FB pages named "Irina Barol Photography" — IDs 105997594203356 and 113226420160753 in different portfolios. Rename one to avoid confusion.
9 Contact event stale on irinabarol.com — Only 1 Contact event in 28 days (17 days ago). Form submit tracking may be broken.
10 No GA4 on Pixieset sites — sweetnest and sfcityhall have zero analytics. Add GA4 measurement IDs.
11 All 6 portfolios unverified — Limits ad features and trust signals. Verify at least the 2 business portfolios.
12 No Google Business Profiles — Zero GBP listings found for any of the 3 brands. Missing free local SEO.
✅ What's Working
✓ Personal ad account healthy — $872 spent, no policy issues, active pixel, good campaign history.
✓ Pixel 400608005726417 active — Firing PageView on irinabarol.com, 91 events in 28 days.
✓ GA4 active on irinabarol.com — G-1CH0GPCL5P confirmed and collecting data.
✓ Account Quality clean — Both personal ad accounts show "No ads rejected", no issues in 30 days.
✓ Sweet Nest ad account ready — act_3505925529555617 exists and is clean, just needs a pixel.

The Plan (v4 Final)

Share the personal ad account with the keeper portfolio. One pixel, one website, four campaigns. Ads live in under a week.

March 11, 2026
🏗️ End-State Architecture
🌐
irinabarol.com
One site. Dedicated landing pages per niche. Pixel + GA4 across everything.
ONE SITE
↕ serves all traffic
/wedding-packages/
Large weddings. Exists, needs CTA fix.
/sf-city-hall/
City Hall. Build this, migrate content.
/newborn-family/
Sweet Nest brand. Build this, migrate content.
/thank-you/
Shared conversion page. Doesn't exist yet — blocker.
↕ one pixel tracks all
📊
Pixel 400608005726417
ViewContent events use content_name to segment: Wedding, City Hall, Newborn, Family. Lead fires on /thank-you/.
ONE PIXEL
↕ one GA4 property
📈
GA4: G-1CH0GPCL5P
Filter by page path in reports. No need for separate properties at this spend level.
ONE GA4
🏢 Portfolio + Account Structure
👑
Bay Area Photographer (keeper)
111032913312008 — Owns wedding page, @irinabphoto, @sfcityhallphoto. Gets shared access to personal ad account.
↓ shared via partner access (not claimed)
💳
act_1038643473912087 (personal)
Irina's personal ad account. Shared to keeper portfolio. Runs 3 campaigns: Wedding, City Hall, Newborn.
SHARED
📦
Bay Area Family Photographer
1030303331496774 — Owns Sweet Nest page, @sweetnest.photography, and the Sweet Nest ad account.
↓ owns directly
💳
act_3505925529555617 (Sweet Nest)
Runs 1 campaign: Family at $3/day. Builds spend history so this portfolio can create more ad accounts later.
OWNED
📢 Campaign Assignment
🤵 Wedding
Personal account (shared)
@irinabphoto
$10/day
🏛️ City Hall
Personal account (shared)
@sfcityhallphoto
$12/day
👶 Newborn
Personal account (shared)
@sweetnest.photography
$5/day
👨‍👩‍👧 Family
Sweet Nest account (owned)
@sweetnest.photography
$3/day
Total Monthly Spend
$900/mo
🔑 API Access Path
Step 1Share personal ad account → keeper portfolio
Step 2Create System User in keeper portfolio
Step 3Create Meta App linked to portfolio
Step 4Generate System User token (never expires)
Step 5Assign System User to shared account + page + pixel
Step 6Store token in .env → scripts work
📅 Launch Timeline
Day 1 — Fix blockers (2 hrs)
Instagram bios + Portfolio sharing + Domain verification + Pixel install
Irina: fix IG bios (15 min). Jared: share ad account, delete dead pixels, start Business Verification, install pixel + GA4 on all sites, create /thank-you/ pages.
Day 2-3 — API setup + campaign build (2-3 hrs)
Meta App + System User + deploy campaigns
Create app, generate token, update .env, run create_campaigns.py. All 4 campaigns deploy PAUSED.
Day 3 — Creative (BLOCKER)
Receive ad images from Irina
Need 3-4 images per campaign, vertical preferred. Nothing launches without this.
Day 4-5 — Launch
Activate campaigns, stagger rollout
City Hall Day 1, Wedding Day 2, Newborn Day 3, Family Day 4. Monitor first 6 hours, first CPL check at Day 3.
Week 2-3 — Site consolidation
Migrate content to irinabarol.com
Build /sf-city-hall/ and /newborn-family/ pages. Set up redirects. Keep old sites alive 6+ months.
Week 3-4 — Optimize
Pull metrics, scale or kill
CPL < $40 → increase budget 50%. CPL > $80 after $100+ spend → pause, rebuild creative. Add retargeting.
⚠️ Key Risks (Chain of Verification)
Q1 Can you share a personal ad account via partner access? Yes — standard agency flow, doesn't count against ad account limit. HIGH
Q2 Can a System User manage the shared account? Yes — assign assets after sharing. HIGH
Q4 Can Sweet Nest account use the wedding pixel? Needs explicit sharing. Fallback: optimize for Landing Page Views. MED
Q5 Does $3/day build enough portfolio spend history? Probably — $90/mo consistent clean spend for 2-3 months. MED
Q8 Personal FB compromise risk? 3/4 campaigns at risk. Mitigations: 2FA, Jared as backup admin, claim account in Month 2. MED
❓ Decisions Needing Irina
1. Monthly budget✅ $900/mo APPROVED
2. Ad creative⏳ 3-4 images per campaign (BLOCKER)
3. Geo targeting✅ Campbell to Sonoma/Napa, east to Sacramento
4. IG identitiesConfirm 3 accounts per campaign
5. Site consolidationMerge 3 Pixieset sites → irinabarol.com (Weeks 2-3)
🔄 If sharing fails (Day 1, Step 5): Fall back to v3.1 — run campaigns from Ads Manager manually with 60-day personal token. Still launches ads. Fix plumbing while they run.
0
Total Done
0
Irina's Tasks
0
Jared's Tasks
Irina's Tasks (Things she does on phone/Pixieset)
Phase 1: Instagram Fixes (15 min)
Remove "Not taking new clients Jan-March 2026" from @irinabphoto bio
Replace Linktree link with irinabarol.com in @irinabphoto bio
Update @sweetnest.photography location to "Walnut Creek, CA"
Phase 3: Website Updates (1-2 hours, Pixieset dashboard)
Create /thank-you/ page on irinabarol.com
2-5 min
Create /thank-you/ page on sweetnest site
2-5 min
Set contact form redirect to /thank-you/ on irinabarol.com
1-2 min
Set contact form redirect to /thank-you/ on sweetnest site
1-2 min
Add meta descriptions on both sites (Pixieset SEO settings)
5 min
Add OG image on sweetnest site
5 min
Fix contact form method from GET to POST on irinabarol.com
5 min
Phase 4: Domain & Content (1-2 weeks)
Migrate City Hall content to irinabarol.com/sf-city-hall page
3-5 days
Update @sfcityhallphoto bio link to irinabarol.com/sf-city-hall
1 min
Update @sweetnest.photography bio link to sweetnestphoto.com (after DNS confirms)
1 min
Confirm Pixieset plan supports Custom Header/Footer code (Pro plan needed)
2 min
Phase 5: Creative Assets
Provide wedding ad images/video (portrait 1080x1350)
Provide City Hall ad images/video
Provide newborn ad images/video
Provide family ad images/video
Jared's Tasks (Technical)
Phase 0: Pre-Flight (30 min)
Screenshot all portfolio Business Settings
Check Account Quality on all portfolios at facebook.com/accountquality
Verify admin access to Bay Area Photographer portfolio (111032913312008)
Check ad account creation limit on keeper portfolio
⚠️
Phase 2 contains an irreversible action: claiming the personal ad account (2.1). Once done, it cannot be moved to a different portfolio. Verify all prerequisites first.
Phase 2: Meta Consolidation (1-2 hours)
Claim act_1038643473912087 into Bay Area Photographer portfolio
irreversible
Verify pixel 400608005726417 came with claimed ad account
Add @sfcityhallphoto to keeper portfolio
Move act_3505925529555617 from Portfolio 2 to keeper
Move FB Page 113226420160753 to keeper portfolio
Rename FB Page to "Sweet Nest Photography"
Move @sweetnest.photography to keeper portfolio
Create new pixel for Sweet Nest in keeper portfolio
Connect Sweet Nest pixel to act_3505925529555617
Set up Business Asset Groups: "Wedding & Events" + "Newborn & Family"
Add irinabarol.com to pixel 400608005726417's domain allowlist
⚠️
Phase 3 requires Pixieset Pro plan ($14.99/mo) to access Custom Header/Footer code for conversion event tracking. Verify plan level before starting.
Phase 3: Tracking Setup
Enter pixel 400608005726417 in irinabarol.com Pixieset tracking settings
Enter new Sweet Nest pixel ID in sweetnest Pixieset tracking settings
Create GA4 property for Sweet Nest
Add Lead event code on /thank-you/ pages (Custom Header/Footer)
Add ViewContent event on portfolio pages
Phase 4: Domain Setup
Register sweetnestphoto.com
Point sweetnestphoto.com to Pixieset (CNAME)
Verify SSL and all pages load on new domain
Add sweetnestphoto.com to Sweet Nest pixel domain allowlist
Set up redirect from sfcityhallphotography.mypixieset.com
Optionally register sfcityhallweddings.com as redirect
Phase 5: Campaign Launch
Create custom audiences (website visitors 30d/90d, IG engagers)
Create lookalike audiences from @irinabarol (45.6K)
Verify pixel events firing (Meta Pixel Helper)
Verify GA4 data flowing (Realtime report)
Run create_campaigns.py --execute
Review and activate campaigns
Post-Launch
Delete 3 dead pixels (900898812939692, 387682016947590, 194686357014764)
Create Google Business Profile for Wedding brand
Create Google Business Profile for Sweet Nest brand
Verify keeper portfolio (business verification)
Empty and delete Bay Area Family Photographer portfolio